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Online Market Research
By: MaCorr - Market Research Surveys
A Respond Buyer's Club Member
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Buyers Guide
Increasingly, more market research buyers and suppliers are turning to the Internet for research data collection. There is practically no limit to the complexity that can be built into this new research medium. Compared to traditional methodologies such as mail, in-person and telephone, Internet-based research offers significant advantages:
- Web based surveys are extremely fast. A questionnaire posted on a popular Web site can gather several thousand responses within a few hours.
- Web based surveys are inexpensive vs. traditional methodologies. There is practically no cost involved once the set up has been completed.
- You can show pictures, video and play sound.
- Web page questionnaires can use complex question-skipping logic, randomizations and other features not possible with paper questionnaires or most email surveys.
- A significant number of people will give more honest answers to questions about sensitive topics, such as drug use or sex, when giving their answers to a computer, rather than to a person or on paper.
- On average, people give longer answers to open-ended questions on web page questionnaires than they do on other kinds of self-administered surveys.
Internet surveys can often meet the requirement for targeting population, business-to-business research or employee attitude surveys. Internet surveys have become a widely acceptable alternative to the traditional methodologies and they are affordable to any business today.
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