Why Use Marketing Videos?
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When given a choice, three out of four prospective customers
will request a video brochure over a print brochure.
No One Will Trash It!
Even the busiest prospects will not throw away a video, yet they
think nothing of trashing even the glossiest and most expensive print brochures
and catalogues after a brief glance. A
well-produced and packaged video virtually guarantees that your message will
cut through the clutter and be seen by the people who matter most.
Prospects Will Highly Value It!
The video has a perceived value of nine to twelve dollars,
yet your actual cost is only two to three dollars.
No Other Sales Medium Can Touch It!
Video combines the visual impact of television and the
targetability of direct mail. The video
brochure can present your message in such a logical and compelling way, clients
will be hard pressed to come up with enough reasons to not do business with
you. There is no better way to educate, demonstrate and motivate busy
decision-makers.
You Can Update It!
With our new digital editing (D2) capabilities and modular
format production expertise, your video can easily be edited to incorporate new
products, testimonials, case studies, media coverage, etc.
Many People Will Watch It!
An effectiveness study found that 40% of prospects who
watched a marketing video watched it with other professionals. In cases where the tape was sent to
non-buyers, 50% passed it on to the right person in their company. A TVA-produced video averages twenty people
per tape. That's a lot of bang for $2-3
bucks! Having a leave-behind/pass-along
video will help your prospects to convince their associates and superiors. The video will help ensure that your
presentation's key points are passed along with consistency and impact.
Lots Of Uses For It!
Not only as a leave-behind/ pass-along tool but as the
opening feature of your live presentations; as a self-contained mailer to
non-local or hard-to-reach prospects; as an attention-getter at trade shows,
conventions, symposiums, and press conferences; as a PR tool for sending to the
media, etc.
Your Sales Reps. Won't Know How They Managed To Get By Without It!
The video can take your best sales presentation and bring it
to life using state-of-the-art media technologies that combine sight, sound,
motion and emotion. Unlike your sales reps, the video will never take a day off
or have an off day. The presentation is
as fresh, consistent and impactful on the 100th viewing as the first.
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